Raise Hope For Congo

Client Request

The systemic destruction of our ecosystems, natural minerals, and way of sustained organic life is being threatened with our consumer habits and lack of accountability for corporations. Bringing attention without disenfranchising everyday people to raise awareness of the sociological, economic, and racial disparities caused by the mining of such conflict minerals in areas like the Congo.

Proposal

Utilizing the most commonly used device (a cellphone) to show how images look in the captured screen of the device as opposed to the actual beauty that the user is surrounded by. Creating a link to the effect we have in our daily purchases and our modern way of life, and the detrimental effects it is imposing on the planet’s species and environment.

Execution

Finalizing the concept to show the devastation incurred by our choices as consumers, gives the viewer a chance to understand how detrimental such conflict minerals have, and how one would not expect to be in certain goods that we might use in our daily routines.

Tools

Adobe Illustrator, Photoshop, Photography