Lone Star Estates

 Creating a logo that creates a brand identity. Using colors from Austin Texas sports teams and imagery based in that location for a high end real estate firm.

I set out to create something simple yet bold. A design that invites the viewer to inquire more while giving enough information upon first glance. Something that can be seen as high end yet accessible to all.

I decided to set out on a logotype using the three main letters “L S E” and combining them into a stylistic updated version of a monogram.

This was all completed using Adobe Illustrator and sketching.