Global Witness

A non profit that focuses on environmental issues that impact our most endangered resources and brings to light the people and communities being exploited by big businesses.

I decided to completely redo their logo as the current one did not offer any insight to what they did. Brainstorming on what witnesses would be expected to do, I thought simply of a fingerprint. Combine that with how our own fingerprints are all over the climate crisis and destruction to the Earth’s natural resources, I decided that it was only fitting.

Applying a fingerprint design to the globe was the first step, then combining it with the option to be out there on it’s own or with the name attached to it. This gives the company an identity more true to its mission statement.

This was created in Adobe Illustrator, Photoshop, and InDesign.