Chattanooga Fashion Expo

This logo was created for the inaugural Chattanooga Fashion Expo that took Chattanooga by storm. The client wanted something bold, modern, and would speak about fashion.

The red “X” gives the impression that makeup is used to create the bold outspoken letter against the contrasting thin sleek black type.

The logo was created in Adobe illustrator and the “X” was created with Procreate on the Apple iPad.